Simply Be launches inclusive campaign to challenge the fashion industry

After discovering 99% of women feel frustrated with inconsistent sizing in the fashion industry, inclusive retailer Simply Be is calling for an end to badly fitting clothes with its latest campaign.

Simply Be urges that "It’s time every woman knew about [their] not so secret secrets" to ensure the perfect fit when it comes to shopping for new clothes. The new campaign titled ‘No More Bad Fit’ focuses on challenging the fashion industry and calling for an end to poorly-fitting clothing.

In a recent survey, Simply Be found 92% of women say that badly fitting fashion can hinder personal style. 90% of women often order multiple sizes in order to find the best fit and 81% compromise comfort for on-trend fashion. Only 3% of women find it easy to shop for perfect-fitting fashion.

Carole Wilson, FIT expert at Simply Be comments: "On behalf of women everywhere, we’re calling for an end to bad fit. It’s time every woman felt empowered and confident through great fitting fashion.

"Fit's our thing. It’s why we exist. We fit and develop our fashion on real bodies, and we’re damn proud of it. We are totally upfront with our sizing, and we know what works for different shapes."

To make a stand, Simply Be is unequivocally revealing its secrets to creating the perfect fit through its design, technology, and style standards. In order to produce well-fitting clothing, the company includes adjustable elements for flexibility as well as clever seaming to enhance shapes, such as back yokes and darts.

What’s more, Simply Be uses a 3D scanner to collate body measurements from real women to perfect its shape and fit, which can then be used to adapt pattern blocks. The finishing touch? The brand fits its products on real women and multiple body shapes to ensure its fit accommodates different sizes and shapes.