SilkFred launches AI personal shopping experience called ‘Fred’

Fashion marketplace SilkFred has just launched an AI personal shopping experience with a “recommendation engine”, called ‘Fred’, which provides shoppers with looks from over 900 independent brands based on their browsing and purchase history.

To access the tool, users simply head to the bottom right corner of SilkFred’s homepage and click on the ‘Fred’ widget. The journey into curated bespoke recommendations “to build your perfect wardrobe” will then commence.

SilkFred CEO, Emma Watkinson, said: "We understand that finding unique and stylish clothing can be overwhelming in today's fast-paced fashion world. That's why we've invested in the latest AI technology to create a seamless and personalised shopping experience for our customers to be served clothes they will love from independent brands.

“What sets SilkFred's recommendation engine apart is its ability to understand and adapt to your unique fashion preferences over time. The more you browse and shop on SilkFred, the smarter the recommendation engine becomes, constantly learning and improving its suggestions to suit your evolving style.”

SilkFred not only stocks over 900 independent fashion brands, it also has over 1,000 new styles dropping weekly across clothing and accessories. The new shopping tool will save customers’ time and inject fresh thinking into people’s baskets – based on their searches and purchases – in what is proclaimed to be “the ultimate style companion”.

Watkinson added: “We're excited to offer our customers a personalised styling experience like never before, fully utilising the latest innovation AI has to offer in the shopping space.

"Our recommendation engine is constantly evolving and improving, and we're confident that it will become an invaluable style companion for our customers worldwide. We’re already getting some incredible feedback.”