Sign of the Times pops up in Chelsea's Peter Jones

John Lewis' Peter Jones embarks on its first circular fashion adventure with its latest pop-up in collaboration with  Sign of the Times, the UK-based luxury pre-loved reseller.  

The pop-up, located on Sloane Square in London's Chelsea, is open now and runs until 31 January. It provides shoppers a chance to browse a collection of pre-loved designer pieces including outerwear, bags and accessories.

Located on the 2nd floor of the fashion department in Peter Jones, the pop-up features a selection of luxury products from fan-favourite brands including Goyard, Chanel, Moncler, Gucci and Loewe.

Beth Pettet, Head of Category, Fashion Brands for John Lewis, said:  "We're proud and excited to introduce Sign of the Times pre-loved clothing and accessories into our Peter Jones shop.

This is our first pre-loved fashion pop-up which will offer a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop. A pre-loved item is the perfect present to give this Christmas."

It launches as the second-hand market is becoming even more of a global phenomenon. According to ThredUp’s resale report, second-hand and off-price sectors are expected to take up a combined 37% of wardrobes by 2031, in comparison to 26% in 2021. More and more shoppers are gravitating towards vintage goods, whether that be due to the price point or the sustainability aspect.

Antonia Johnstone, the owner and CEO of Sign of the Times, commented: “Sign of the Times started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brand's heritage, location and passion for customer service. We are excited to curate a beautiful selection for the Peter Jones clientele, so they can experience pre-loved in all its sustainable glory this Christmas.”

Founded nearly 50 years ago, in 1976, the Chelsea-based store is renowned as the destination for buying and selling luxury items. The retailer has daily drops at 10 am on its DTC website (wearesott.com) with 5,000 items in total online and 2,000 pieces in-store.

This follows last week's news that Sign of the Times independently purchased the assets from PapillonKia, a designer preloved accessories marketplace, which closed its doors earlier this year.