Sloane Stanley has today announced the opening of two luxury fashion pop-ups in the heart of Chelsea, with Seren opening its UK debut pop-up at 279 Fulham Road, and An Indian Summer opening at 340 King’s Road.
Currently retailing on Net-A-Porter, silk experts Seren, which launched online in 2017, is offering silk pieces including jumpsuits, playsuits and dresses. The Seren pop-up is open from now until 14 December.
Artisan resort-wear brand, An Indian Summer, has returned to Chelsea for its third pop-up following two highly successful previous showings. Characterised by use of eclectic prints, natural fibres and handcrafted textiles, An Indian Summer’s trend-led collections will be available at the new pop-up until Christmas.
Lucia Dailey, founder of Seren, said: “It was important for us to work with owners who share our vision of delivering the very best, which is why we approached Sloane Stanley.
“Choosing the right location for our first bricks-and-mortar store was crucial for raising brand awareness, and the unique mix of local and international visitors provide the ideal catchment for us paired with the allure of being in the centre of Chelsea.”
Hannah Grievson, property director at Sloane Stanley, added:“The openings of Seren and An Indian Summer highlight our successful approach to providing shops-on-demand, which enable our visitors to enjoy seasonal and popular pop-ups throughout the year. As a proactive landlord, we endorse innovative leasing strategies because sought after retailers such as Seren and An Indian Summer enrich our estate.”