Seasalt confirms it's on the hunt for London locations

Back in November 2023, Cornish brand Seasalt vowed to invest in brick-and-mortar retail on the Homefront and globally. Now, the brand renowned for clothing inspired by the creative and maritime heritage of Cornwall, has confirmed that it's on the look out for London retail locations.

Seasalt told TheIndustry.fashion: "UK growth is a key priority for Seasalt in 2024. In 2023 we opened 7 new stores in the UK, Ireland and New Zealand as part of our commitment to bricks and mortar, and anticipate opening new stores in the UK, and in other countries, throughout the year ahead.

"To support this growth, we have a number of property agents looking for suitable locations across the UK. This includes London but we have no specific plan for the city at this stage. Locations will be confirmed and announced in due course."

Seasalt has grown rapidly over the past ten years. In November, the retailer announced that it would be opening its first stand alone US store, bringing its total number of brack-and-mortar stores to 73.

This follows last month's news that Seasalt reported record-breaking Christmas sales during the five weeks leading up to 30 December 2023. Total sales across online, stores and through marketplace partners increased by 16% year on year.

The retailers stores saw a second consecutive record Christmas, up by 17% year-on-year, with customers continuing to appreciate the opportunity to experience the Seasalt brand in person.