Scotch & Soda to open largest store with new social shopping concept

Lifestyle fashion brand Scotch & Soda is opening its largest store worldwide in the Dutch city of Den Bosch this week.

Located in an old theatre and spread over three floors, the 5,489 sq ft store has been designed around Scotch & Soda’s new "Free Spirit" concept, which offers shoppers a social, as well as a retail, experience.

In addition to carrying all of the brand’s lifestyle collections, including womenswear, menswear, kidswear, footwear and its premium denim line "Amsterdams Blauw," the new store will also feature a bespoke bar with complimentary soft drinks.

A dedicated family fitting room where children will be encouraged to “get creative” with an art wall and laughing mirrors plus a reservations-only lounge with private dressing room, will also be available.

Scotch & Soda chief executive officer Frederick Lukoff said: "This week's opening is a pivotal moment in our history despite the obstructive effects of the Covid-19 pandemic on our current retail performance.

“We recognize the significant importance to connect with our customers no matter the circumstances, and we remain confident that better days will come.

“It will remain fundamental to connect with our customers one-on-one in stores, in combination with all the growing digital distribution channels, in order to offer the best possible experience to our customers in the future."

The opening of the new store will be followed by another 12 new brick-and-mortar stores and 12 shop-in-shops worldwide before the end of October, adding to the brand's existing retail network of 227 stores and 161 shop-in-shops.

All facades and interiors will carry the new brand identity, including design details such as bespoke aged brass fixtures, textured tiles, marble, powder-coated steel and a custom bars.

All new stores will also be fitted with LED lights, FSC wood herringbone flooring, hangers made of recycled materials and sustainably-made rugs.