Scotch and Soda appoints new executive leadership team

Scotch and Soda

Amsterdam-based fashion brand, Scotch & Soda has announced a series of appointments to reinforce the management team that will support recently named CEO Frederick Lukoff, who joined the brand in September 2019 as CEO, in the next phase of the brand’s global development.

Karis Durmer is appointed as CEO for America, reporting to Lukoff and responsible for North and South America. Stephane Jaspar is appointed as Chief Marketing Officer, and Ludovic Le Gourrierec as Chief Commercial Officer, a newly created role. Both will now be based in Amsterdam and will also report directly to Lukoff.

The newly appointed roles to the global management team reflect on the company’s growth ambitions for the future. The company prepares for its next phase of growth, as it continues the acceleration of its global retail footprint in new markets, with a focus on the e-commerce channel with an omnichannel experience in mind, as well as developing existing and new categories to the brand’s product offering.

Scotch and Soda
Scotch and Soda SS19 Campaign

Karis Durmer will join the company in April from Altuzarra, the New York based womens luxury brand, where she has been CEO for the last 8 years. Her previous experience also includes working in publishing at Conde Nast, and Martha Stewart Living Omnimedia before launching Make Meaning, a children’s retail activity concept.

Stephane Jaspar has more than two decades’ experience in the fashion and entertainment industries, including 17 years for Stella McCartney, and held positions at Miramax Films and most recently at The Webster the luxury retailer. He will develop and implement all aspects of marketing and communications initiatives worldwide as well as overseeing the brand identity, storytelling, and consumer experience across all ready-to-wear and licensing lines.

Ludovic Le Gourrierec brings more than 25 years’ experience in the fashion industry, with previous commercial roles at John Galliano and Lanvin, whilst he led the menswear business for Yves Saint Laurent and most recently Stella McCartney for the last 4 years. In this newly created position, he will oversee retail, wholesale, ecommerce and franchise across all regions except for the Americas.

In a statement, CEO of Scotch & Soda, Frederick Lukoff said: “I’m thrilled to welcome Karis, Stephane and Ludovic to the team, and to have their experience and expertise now part of the Scotch & Soda family, making them an important addition to our talented and passionate team as it enters a new phase of development with many exciting projects coming up.”