Scoop reveals roster of new exhibitors for February’s show

Fashion trade show Scoop has revealed a raft of new exhibitors which have signed up for its next edition – set to take place at Olympia West in Kensington from 11-13 February 2024.

First up is The New Society, described as "conscious, timeless and sustainable". It began as a childrenswear line but now includes womenswear which reflects the designer’s Spanish heritage, with a focus on shape, layering and chic details.

The New Society

Next on the new list comes Story Wear, a zero-waste fashion brand founded in Taiwan, which features durable ready-to-wear and bespoke collections entirely handmade from 100% upcycled denim jeans, deadstock fabrics and other waste materials, by skilled makers from disadvantaged backgrounds.

Then there’s French brand 17H10 Paris, which specialises in suits. The sartorial collection is designed in Paris and "tailored from responsible fabrics of the highest quality" in a wide choice of feminine cuts and colours.

WILD

Another newcomer designed in Paris is WILD, which "takes inspiration from the vibrancy of Brazil" with bold colours, metallics and tropical prints. Materials and textures are mixed and layered with statement pockets, contrast zips and bold trims.

TANAVANA, which "blends heritage and modernity across cultures", is another to make its Scoop debut. Taking inspiration from around the world, cultural references combine with contemporary style to create "a bold collection that is rooted in exceptional craftsmanship". Colour, print and flowing materials are the signatures of its feminine collections.

Last on the latest Scoop signings list comes Stoney Clover Lane, which "reimagines organisation through a line of vibrant lifestyle and travel accessories", designed to spark self-expression. Pastel and bright duffle bags, totes, pouches and travel tags work together to create a lifestyle look which can also be customised. It’s already available in independent boutiques and department stores across the US, including Saks, Bloomingdales and Nordstrom.

Scoop’s Founder and Managing Director Karen Radley, who curates the edit of international designers each season ensuring there is plenty of newness and variety, said: "Scoop stands out because we are constantly evolving and introducing new and emerging brands from all over the world that I feel are poised to have a great impact on the UK market.

"The new designers this season are all completely unique with innovative and beautiful collections that visitors to the show will be excited to discover."

Overall, Scoop will showcase around 250 designers and brands across premium womenswear, menswear, beauty, home and lifestyle at the next show.

There is also the added bonus for buyers of the newly combined Pure x JATC show taking place on the same dates next door at Olympia.