Retail marketing specialist more2 joins Sideshow Group

The marketing science people more2 have joined forces with the digital marketing agency Sideshow Group, to drive greater performance. 

The merger takes more2’s market-leading expertise in customer data and combines it with Sideshow Group’s diverse network of specialist partner agencies. The two companies share values, including sharing a passion for making a difference for their clients.

more2 commented: “We are delighted to join this group of leading digital and data-driven marketing businesses, each nurturing truly exceptional people delivering outstanding, evidence-based results.”

Sideshow Group’s services span digital experience, UX design, creative, digital performance, data science, experimentation, transformation, and proprietary customer data platforms. The business uses data and insight to understand customers, business productivity, and individual industries. Tony Hill, Chief Executive Officer of Sideshow Group, added: “I’m so pleased that more2 is joining Sideshow Group. This is a significant step forward in our ability to provide best-in-class data capabilities and supports our mission to use evidence to drive better performance."

more2 now benefits from a larger workforce, increasing to 850 from 740 employees and expanding offices in the UK, Barcelona, Amsterdam and Vancouver.

Georgina Hewitt, CEO of more2, commented: “We’re delighted to join Sideshow Group. Their commitment to putting evidence at the heart of everything they do aligns perfectly with our focus on delivering measurable value for each of our clients... we’re excited to bring our leading data science capabilities and DTC strategy experience to Sideshow Group and for our clients to benefit from the wider expertise and services this partnership will bring."