Represent to launch shop-in-shop and exclusive collection in Harvey Nichols Edinburgh

Contemporary British streetwear brand Represent, which was founded by brothers Mike and George Heaton in 2011, is opening a 864 sq ft shop-in-shop in Harvey Nichols Edinburgh on 24 August 2023.

Located in the centre of the store’s menswear floor, it will be Represent’s largest physical retail space in Scotland and it will carry an exclusive AW23 capsule collection.

The exclusive collection consists of seven pieces, including a new taupe colourway of Represent’s ‘Owners’ Club’ T-shirt, hoodie, shorts and best-selling ‘Bully’ sneaker. There’s also the brand’s ‘Giants’ T-shirt and hoodie in a new cornflower blue.

Mike Heaton, Co-Founder and Design Director at Represent, said: “The opening of our storefront in the middle of Harvey Nichols Edinburgh and the release of the exclusive collection is an iconic moment for Represent. It gives us the opportunity to better our overall visibility in the Scottish market, whilst giving Edinburgh residents and visitors the chance to pick up pieces that they can’t get anywhere else.

“For the HN Edinburgh exclusive garments, we chose to introduce a new colourway of the Owners’ Club collection, our most popular range, to offer a globally recognised design with a distinct sense of exclusivity for those that purchase it.

“We also chose to add in store exclusive colourways of our ‘Standing on the Shoulders of Giants’ jersey pieces, a graphic that we developed for our latest AW23 collection.”

Bolton-based Represent currently has similar retail spaces within Selfridges Manchester Exchange, which launched in February 2023, and Flannels in Sheffield’s Meadowhall shopping centre.