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Rental platform Rotaro partners with Airbnb for sustainable pop-up fashion experiences

Tom Shearsmith
09 July 2021

Clothing rental platform Rotaro has partnered up with Airbnb to launch a series of sustainable fashion experiences at a pop-up store in Carnaby Street, with all proceeds going to the charity Protect Earth.

Focusing on sustainability, curation and community, the fashion rental service is hosting the experiences on Airbnb - offering sustainable styling sessions, as well as an explorative panel discussion to help guests learn how to consume fashion more mindfully.

The sustainable fashion experiences will be hosted at Rotaro’s newly launched zero-waste pop-up “Store of the Future”. Priced at £15 per guest, all proceeds from the tickets go to Protect Earth, a reforestation charity which aims to plant as many trees as possible in the UK to help mitigate the climate crisis.

Learn To Dress Sustainably With Rotaro - available until 20th August 2021

Guests can book a 1-2-1 sustainable styling Experience with Georgie Hyatt, Co-Founder of Rotaro. The Experience enables guests to gain exclusive access to the sustainable fashion company founder and her insider knowledge, guiding guests on their sustainable fashion journey. 

Learn Sustainable Fashion From Experts - 21st July 2021

During this in-store Experience, guests will listen to a panel of industry experts give their thoughts and tips on how to dress sustainably. Thought leader panellists include Josephine Phillips (Founder of sewing & repairs app, SOJO), Ngoni Chikwenengere (We Are Kin) and other sustainable thought leaders.

Georgie Hyatt

Georgie Hyatt, Co Founder and CEO of Rotaro, said: “Our mission with Rotaro is to help people experiment with fashion more mindfully, and reduce planetary waste. With so many single-use outfits being bought around holidays and weddings, it felt natural to work with Airbnb to encourage guests, when travelling, to dress more sustainably. Rental is a way for people to get access to beautifully made, designer pieces for a fraction of the price, and help them make more sustainable fashion choices when on holiday or for special occasions.”

Amanda Cupples, General Manager for Northern Europe at Airbnb, added: “The partial lifting of restrictions is a welcome relief to many and means that we’re able to get out and about again. As we revamp our wardrobes to dress for the ‘new normal’, now is a great moment for us all to rethink how we style ourselves on our travels, whether that’s hiking in the Highlands, celebrating a wedding in Wiltshire or glamming it up on a beach bar in the Balearics.

The launch of this series of sustainable fashion Social Impact Experiences by Rotaro on Airbnb, helps to raise awareness of how we can all work together to reduce waste, while also joining a community of well-dressed travellers who share the same values.”

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