Reiss introduces Paige premium denim to its offer

British fashion brand and retailer Reiss has curated a selection of women’s and men’s jeans from Californian denim brand Paige – now available at Reiss.com.

The 16 selected women’s styles include flares, skinny jeans, straight-legs and shorts, while the 12 men’s styles focus on slim and skinny fits, utilising Paige’s unique stretch fabrications.

Reiss Creative Director, James Spreckley, said: “California has an intrinsic sense of cool, which Paige embodies, offering jeans that deliver body contouring, comfort, and shape retention – the epitome of premium denim. We are excited to deliver this to our customers.”

Paige Co-Founder and Creative Director, Paige Adams-Geller, added: “Paige and Reiss are both global women’s and men’s lifestyle brands that deliver exceptional design, quality and innovation, which is why this partnership feels like a natural fit.”

The move into adding a third-party brand to the Reiss own brand offer comes soon after the news that Next CEO, Lord Simon Wolfson, is to take over the chair’s role at Reiss after the high street chain bought a 25% stake in the premium fashion retailer earlier this year.

Next has successfully added hundreds of third-party brands to its own offer over the years, which include Reiss, as well as the likes of Barbour, Boden, Joules, Tommy Hilfiger and Ralph Lauren.

Wolfson will take over the role from Reiss founder David Reiss, who established the business 50 years ago.

Reiss CEO Christos Angelides spent nearly 30 years at Next before briefly heading to the US to be president of Abercrombie & Fitch. He returned to the UK and took over as CEO at Reiss in 2017.

Next has an option to buy a further 26% stake in Reiss before July 2022, which would, if exercised, make it the majority shareholder (investor Warburg Pincus bought a controlling stake in Reiss in 2016, with the Reiss family retaining a minority holding).