Rebranded Lanvin Group unveils new logo and website

Lanvin Group has officially unveiled its new brand identity today, following the change of its name from Fosun Fashion Group.

The new brand identity includes a modernised logo and a new group website, part of the Chinese-owned group's intent to build a global portfolio of iconic luxury fashion brands.

While the Paris-based luxury house has undergone a period of transition following the departure of its designers Alber Elbaz in 2015 and Lucas Ossendrijver 2018, former Loewe designer Bruno Sialelli has stepped in as the new creative director in 2019 to revive the brand.

The company said in a press release that the rebrand epitomises Lanvin Group’s endeavour to create an inclusive ecosystem that empowers heritage brands, nurtures diverse talents, and celebrates ingenious ideas.

Joann Cheng, Chairman of Lanvin Group, said: "We are excited to reveal Lanvin Group’s new brand identity which reflects our ongoing development as one of the world’s fastest-growing luxury groups. Lanvin has always been synonymous with luxury fashion. This new identity speaks to our strong belief in authenticity, creativity, craftsmanship, innovation and inclusivity on a shared platform.

"We see tremendous potential for Lanvin Group and its growing portfolio of brands to expand as the global luxury industry continues to show robust growth, both in Western markets as well as the fast-growing China market."

The history of Lanvin traces back to 1889 when Madame Jeanne Lanvin founded what remains today the oldest operating French luxury couture house. The group's current portfolio of heritage brands include French couture house Lanvin, Italian luxury shoemaker Sergio Rossi, Italian menswear tailor Caruso, Austrian skin-wear specialist Wolford and American womenswear brand St. John Knits.