Rankin shoots new Triumph campaign starring Jessica Hart

Rankin has shot model and entrepreneur Jessica Hart in lingerie giant Triumph's SS17 campaign "Find the one for you", which is designed to mark a new creative direction for the brand.

The campaign celebrates "Every You" and is a "story of modern women and their multifaceted lives": from being mothers to businesswomen, athletes and more. The creative concept is designed to show how Triumph bras support women, whatever they do, and "find the one" for every age, shape, size and occasion.

Hart appears in the campaign along with a cast of supporting models shot in Rankin's signature bold style which focuses on the individual personalities of each model.

"We’re really pushing the fact that it’s not just for the 'perfect' women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it. For me, this is an exciting thing to be involved with and really reflects what is going on in the real world," Rankin said.

"It’s a really cool new look and I’m super excited to be part of it - representing this playful side of Triumph that speaks to all women," Hart added. "Triumph understands that women play so many roles in their everyday life – we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cosy and supported, another you might want to feel sexy and strong."

The campaign launches globally this month and will be using the hashtag #findtheone.