QVC UK to launch new proprietary brand Du Jour

Omni-channel retailer QVC UK has announced the debut of its new bohemian fashion brand Du Jour, bringing its everyday collection to UK shoppers from 11 April.

Du Jour hopes to encourage customers to express their personality and style with ease through its collection of "eccentric designs and playful prints". Available online at QVC UK, shoppers will be able to access Du Jour’s pieces in a ready-to-wear collection.

The collection includes floral dresses, wide leg palazzo trousers, bright co-ords, off the shoulder tops and a variety of jumpsuits.

Du Jour joins a number of existing brands available at QVC UK including Finery London, Badgley Mischka and Paul Costelloe.

Cristina Wiesinger, Buyer at QVC UK, said: “We are delighted to be relaunching Du Jour, the perfect pick me up that we all need right now. Full of vibrant colours and striking prints just in time for the summer. It has everything you may need from cotton tee’s and trendy wide leg trousers to dresses in different lengths for a special occasion."