Pure London announces the launch of new Pure Body section

The Pure London trade show is to add a Pure Body section to the February 2020 show to create a wider offer across the active and loungewear sectors.

The new area will incorporate athleisure, nightwear, swimwear, lingerie and hosiery, debuting from 9-11 February at Olympia London.

Event director at Pure London, Gloria Sandrucci, says: “Building on the growth and success of the athleisure sector, and following feedback from visitors, we are excited to be launching Pure Body in February to encompass and broaden the active, swim, lounge and nightwear sectors and introducing more lingerie and hosiery to give visiting retailers the complete offering.”

Alongside over 700 brands offering womenswear, menswear, footwear and accessories, young fashion, childrenswear in Bubble at Pure London, ethical fashion in Pure Conscious and businesses from across the supply chain in Pure Origin, the February edition will aim to present inspiring and educational content, keynote speakers and trend-led catwalk shows.

Image: In "A" Seashell