PUMA announces Wizkid as Ambassador for PUMA x JD Sports
Tom Shearsmith
23 October 2020
Global sports brand PUMA have signed African Superstar artist Wizkid (Ayodeji Ibrahim Balogun) as the new PUMA x JD Ambassador to support the relaunch of the PUMA Suede Classics range for AW20.
One of Nigeria’s biggest music artists, Wizkid began his music career when he was just 11 years old and was the first Nigerian musician to be featured on Billboard.
The PUMA Suede were first introduced in 1968 and has reached all corners of society from the courts to the curbs, from the ’80’s b-boys to today’s hustlers.
PUMA have always aimed to push culture forward in a positive way and question society, such as earlier this year when the brand removed advertising from Facebook.
Wizkid continues with PUMA's ethos as he continues to inspire new school artists and champion contemporary African culture and sound.
PUMA Sportstyle Marketing Director, said: "We’re thrilled to have Wizkid as the face of the new PUMA x JD Suede campaign. A truly innovative and exciting artist in the music scene, Wizkid embodies the passion and hustle we look for in someone to represent PUMA and we look forward to working with him for the AW20 season."
The Wizkid campaign for PUMA X JD Sports launches 4th November 2020 online and all major JD Sports retailers across Europe.
