Value fashion giant Primark is to open eight more stores across Italy by the end of 2022, creating 2,000 new jobs.
The openings more than double its presence in Italy and will take its store count in the country to 14 and its trading space to more than 65,000 sqm.
The first of the openings will take place in the Roma Est Shopping Centre this summer with stores at the Centro Sicilia Shopping Centre in Misterbianco, Catania and the Megalò Shopping Centre in Chieti are set to open by the end of this year.
Further openings next year include: Shopville Le Gru (Grugliasco, Turin), Shopville Gran Reno (Casalecchio di Reno, Bologna), Campania Shopping Centre (Marcianise, Caserta), Nave De Vero Shopping Centre (Marghera, Venice) and Milan city on Via Torino, which will also house Primark Italy’s new regional office.
The new stores will all feature women’s, men’s and children’s fashion including footwear, accessories, as well as lingerie, beauty and homeware.
With no e-commerce facility, Primark is dependent on opening physical retail stores for its international expansion and despite the pandemic managed to open six new stores in France, Spain, the US and Italy in the 27 weeks to the end of February.
As well as Italy a further 15 openings are planned in the UK Spain, France, the Netherlands, Poland and Czechia over the next six months.