Primark: Inside its first ever pop-up at Boxpark
Primark has opened the doors of its first ever pop-up shop at Boxpark, Shoreditch in East London, which is being used to launch the value fashion giant's new Wellness range.
Visitors to the store will get to preview the new range, which comprises 75 products across womenswear, menswear, homeware and skincare. It has been launched as part of the wider Primark Cares initiative, which is its commitment to being a responsible retailer and offering more products made using more environmentally friendly materials.
The design of the store follows these principles and uses wooden fixtures and cardboard hangers made from sustainable wood sources, as well as recyclable display panels.
The Primark Presents…Wellness pop-up will be open until 8 March and, from the end of February, customers will be able to find a dedicated Wellness hub stocking the full collection in 11 Primark stores across the UK and ROI, including Oxford Street East and Birmingham. Selected parts of the collection will also be available in over 200 stores across Europe and the US.
Boxpark is the innovative pop-up shopping, dining and entertainment venue established by entrepreneur Roger Wade. Temporary stores and experiences are housed in disused shipping containers. There are also Boxpark sites in Croydon and Wembley with plans to expand the venture outside of London.