Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders.
Laura Roso Vidrequin is the Founder of the kidswear re-sale platform Kids O’Clock, which aims to introduce parents, and businesses, to the circular economy.
Over the years, Laura has put on many different hats, working as a buyer, merchandiser and in communications, at the likes of Balmain, Net-A-Porter, Condé Nast, and most recently Harvey Nichols. Each new position helped her develop new skills, from learning to trust her instincts at Moda Operandi, to becoming a spreadsheet whizz at Ralph Lauren. In 2019 she decided to take her collective experience and launch Kids O’Clock.
As the mother of a toddler, Laura had grown weary of sorting through the sheer volume of clothing that she had to buy and discard through her child’s growth phases, so she decided to launch a business that builds on the age-old tradition of passing on children’s clothing between siblings, cousins, and friends – but bringing it into the digital age.
Over the last few years Laura has built a strong, international community of parents and with an emphasis on product quality and strong branding, has grown the business in the UK and Paris. Speaking with news and features writer Camilla Rydzek on this episode of the In Conversation podcast, Laura explains the benefits of partnering with businesses such as Harvey Nichols, what the business’ most popular products are and her future dreams.
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