Phase Eight and Hobbs open combined retail space at Merry Hill

Sister brands, Phase Eight and Hobbs, have relocated and upsized their Merry Hill stores. Having relocated from separate units, the premium womenswear brands have been unified in a new 6,000 sq ft space on the Upper Mall.

Phase Eight’s offering will include its comprehensive selection of women’s designer fashion, including special event wear and workwear across sizes 6-26. Hobbs’ extensive collection of luxury womenswear, footwear, accessories, and jewellery will also be on offer.

Designed to spotlight both brands’ approaches to premium fashion, the units have been fitted out with a fresh and light interior, featuring wood accents and brightly lit easy-to-navigate display areas.

Caraline Money, Global Group Retail Director at TFG Brands, commented: “Merry Hill has been a great home for both Phase Eight and Hobbs, so the opening of this new upsized space is a hugely exciting moment for us. Having a larger space means we can expand our offer, welcome more customers, and hold even more styles and collections for a busy upcoming winter period – we are proud of the work that has gone into making this refreshed space a possibility.”

Alistair Winning, Asset Manager at Sovereign Centros, added: “Over the last year we’ve seen many of our tenants, like Phase Eight and Hobbs, upsize and recommit at Merry Hill. This is a clear recognition of Merry Hill’s position as a key West Midlands destination, with leading retailers seeing a longer-term future here. We’re so pleased to see Phase Eight and Hobbs launch their new, bigger store, complementing our diverse, high-quality fashion retail portfolio.”