Pentland Brands appoints first ever Positive Business Director

Pentland Brands has announced the appointment of Sara Brennan as its first ever Positive Business Director.

In the newly created leadership role, Brennan will be tasked with looking at how Pentland, and its full portfolio of sports, outdoor and lifestyle brands, including Berghaus, Speedo, Canterbury of New Zealand, Ellesse, Mitre and Kickers, can “accelerate its positive business strategy” to deliver on its commitment to take-action for people and our planet.

Chief Executive Officer of Pentland Brands, Chirag Patel, said: “As a business, we constantly factor in the social and environmental impact of what we do. Today, more than ever, it’s essential that we remain focused on our goal of being a positive business as it relates to people and our planet.

“Sara has a wealth of experience and I’m really looking forward to seeing her bring our positive business ambitions to life across our business and portfolio of brands.”

Brennan actually joined Pentland as Head of Corporate Responsibility in January, 2019, and has played a key role in further embedding sustainability across the organisation. She has been instrumental in ensuring high standards of responsibility, accountability and transparency with suppliers and partners during the pandemic, for which Pentland was recognised in a special Ethical Fashion Guide: COVID-Edition published in October, 2019.

On her appointment, Brennan commented: “Pentland has a long track record of being a responsible business and I’m looking forward to working with everyone in the Pentland family - who I know really want us to make positive impact - across the areas of sustainability, ethical trade, health and wellbeing and the environment.”

Prior to Pentland, Brennan held a number of sustainability and ethical trade roles, across the FMCG, petroleum and chemical sectors.