Pentland appoints Jodie Soussan as the global brand director for Canterbury and Mitre

Jodie Soussan

Pentland Brands has promoted Jodie Soussan to the position of global brand director for sports brands Canterbury and Mitre.

In her new role, Soussan will be responsible for defining and driving the delivery of consumer growth opportunities for Canterbury and Mitre and she replaces Charlotte Cox, who has been appointed to the Pentland Brands executive team as president EMEA, responsible for the commercial teams across the region.

Soussan, who arrived at Pentland as commercial director in 2018 after a number of years working within the FMCG sector, will report into Penny Herriman, who is joining the Pentland Brands business as chief marketing officer later this year.

“It’s a really energising time to be joining the Canterbury and Mitre team. Our collective goal will be to get our products to more consumers by focusing on getting more people, from all backgrounds, involved in rugby and football, especially at the grass roots level,” she said of her appointment.

Pentland Brands CEO Chirag Patel Limited added: “Jodie has a wealth of commercial and brand building experience and she joins a great team. Canterbury and Mitre are respected brands within their categories and Jodie will lead them in creating irresistible products and compelling brand propositions that will deliver sustainable and profitable growth.”