Pantone reveals SS18 colour trend report for LFW

Global colour authority Pantone has unveiled a special edition of its Fashion Colour Trend Report Spring 2018 ahead of London Fashion Week, which kicks off tomorrow, featuring its 12 colour picks for the season.

The selection for men's and women's fashion – which includes several shades of pink (the defining colour of SS17) including lavender and mauve, hotly tipped to feature heavily on the catwalks – was conceived to reflect "the unique nuances of colour expression for the London market". It includes four core colours (Sailor Blue, Harbor Mist, Warm Sand and Coconut Milk) can which can be built upon in tonal stories or amplified with contrasting colours.

“Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognize the need to show more colour in their collections,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.

“We broadened the direction for Spring 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air," she added.

Click through the gallery above to see the full line-up.