Pantone Colour of the Year 2024 revealed
Pantone has announced its Colour of the Year 2024 as Peach Fuzz.
The trend forecasting company said the pastel shade was chosen because it highlights "our desire for togetherness with others and the feelings this creates".
Reminiscent of peach skin, shade 12-1023 is said to be "a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent".
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The faded coral tone is much paler than last year’s Viva Magenta and 2022’s Very Peri.
"Peach Fuzz presents a fresh approach to a new softness," said a statement unveiling the shade on Instagram.
The "subtly sensual" colour is "a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration".
Jenna Ortega at the 80th Annual Golden Globe Awards
The cool-toned hue is similar to that of the Gucci gown worn by actor Jenna Ortega on the 2023 Golden Globes red carpet.
It also harks back to the peaches and cream makeup trend as seen on the likes of Margot Robbie (who also almost single-handedly ushered in the ubiquitous Barbie Pink trend), Hailey Bieber and Natalie Portman.
Launched in 1999, every year a panel of experts at the Pantone Colour Institute analyse global trends in entertainment, art, travel, fashion and technology.
Together, they select a colour that they think represents the current zeitgeist and will resonate with people around the world in the coming year.
