& Other Stories to open in Covent Garden
H&M-owned & Other Stories is set to open a new store in London’s Covent Garden this spring.
The three-storey 500sqm store will be its seventh in the UK and will be based at 132-133 Long Acre, St Martin’s Courtyard, just a few blocks away from Covent Garden Market.
& Other Stories managing director Samuel Fernström said the brand “had a thing” for the UK. “[We] feel right at home here. We can’t wait for spring and the grand opening of our new beautiful spot at Covent Garden. The rich history of this area will meet our stories and make a visually intriguing match that we hope our customers will love just as much as we do,” he said.
& Other Stories' other UK locations are Regent Street (its first UK store opened in 2013), King’s Road and Oxford Street in London (which was opened late last year), Kingston-upon-Thames, Manchester and Leeds. It also has an e-store which ships to the UK.
The new Covent Garden store will stock the full range of accessories, bags, jewellery, beauty products, shoes and ready-to-wear collections.
H&M revealed earlier month that it planned to open the first UK store for its Weekday fascia on London's Regent Street this summer.