On aims to double sales by 2026 as part of new growth plans

Swiss sportswear brand On has announced its plans to double sales by 2026, while increasing its adjusted EBITDA margin to over 18% in the same timeframe.

It forms part of the brand's long-term ambition to build the "most premium, global sportswear brand", creating a foundation for a much bigger company in the future.

On’s strategic vision for the next stage of growth includes plans to "elevate, expand and establish".

The brand hopes to elevate its market share in running, brand awareness among its communities, performance credibility, and sustainability impact.

It also plans to expand its premium multi-channel distribution, own retail presence, and footprint in China, as well as establish a training community and full head-to-toe looks across all its verticals.

Marc Maurer, Co-CEO of On, said: "We are extremely proud and pleased with how we have been able to successfully deliver on our mission and growth strategies over the past two years.

"The strength of our brand and products, our outstanding team and innovation capabilities, as well as the very large addressable market, give us numerous opportunities to grow.

"We are staying true to our core, with controlled expansion into adjacencies, to continue on our path towards the vision to be the most premium global sportswear brand."

Beyond its ambitions for 2026, On has also shared its long-term targets to drive towards an apparel share of 10%+, an own retail share of 10%+ and a China share of 10%+ in relation to its overall sales.

Similarly, the brand expects to further drive profitability beyond 2026, with the aspiration to grow sales by 20-25% per year and exceed 20% adjusted EBITDA margin.