Nudea launches 'Secret Set' sale to shift slow selling inventory

Sustainable lingerie brand, Nudea, has launched an innovative Secret Set sale to sell the inventory of slower-selling sizes and styles while helping customers to discover different bra and brief styles.

The new sales model also offers the additional benefit of helping both new and existing customers shop for lingerie where the choice of styles can be overwhelming.

The concept offers customers to purchase three 'surprise' bras for £45 or three 'surprise' briefs for £20. All they have to do is tell Nudea their size and the retailer will ship a selection accordingly.

Priya Downes, Founder and CEO of Nudea, commented: "Forecasting demand for a business that stocks over 40 different bra sizes is invariably tricky. We are sometimes left with size gaps and surpluses in some styles, and not necessarily in the same sizes across styles making it all the harder to predict for the future.

"We know there is a customer out there for every size we stock, so we needed to find a different and fun way of connecting with those customers. Our new Secret Set means that a customer tells us their size and we send them a surprise box of three bras or three briefs in their size. It makes bra shopping easy by taking the pain out of choosing which bras or briefs and, of course, who doesn’t love a surprise?"

Founded in 2019 and B Corp-certified in 2022, Nudea’s mission is to create beautiful and functional pieces that are produced sustainably From the outset the brand’s ‘Buy Less, Care More’ sustainability pledge encourages consumers to buy less but buy better.

This sustainability mission is what led Downes to become recognised by TheIndustry.Fashion. Nudea has incorporated expert fitting tools into its e-commerce platform to minimise returns, which minimises the industry's negative impact on the environment. Read TheIndustry. fashion LIVE! ‘Gain a return on returns’ with Priya Downes here.