Nobody's Child partners with Just A Group for sales and distribution

Eco-friendly fashion brand Nobody’s Child, in which M&S acquired a 27% stake in 2021, has appointed Just a Group as wholesale and distribution partners for SS24.

The initial wholesale campaign begins this week and will run for the next five weeks, targeting selected independent boutiques in the UK. It will be handled by the group’s sales division, JUST Consultancies Ltd, at its showroom off East London’s Brick Lane.

The brand will be distributed by Just Now Distribution Ltd and a dedicated team has been in put in place to support the new venture, with the first deliveries to the market commencing in February 2024.

Nobody’s Child CEO, Jody Plows, said: “JUST and the team bring a wealth of experience in this sector of the marketplace and our shared strategy to partner with the best independents across the UK will enable Nobody’s Child to further raise brand awareness and reach with consumers. We continue to strive forward to offer responsible product that’s accessible and affordable for all women.”

Juls Dawson, MD of Just a Group and organiser of the Just Around The Corner (JATC) trade show, commented: “This is one of the most exciting signings in JUST’s 10-plus year journey so far, as the brand has such great responsible credentials, stunning designs and industry and consumer excitement surrounding it.

“Hand in hand with the brand we have planned to limit the distribution within the independent sector to only the best profile mid to premium level accounts and will mirror the elevated brand adjacencies and perception Nobody’s Child commands in the marketplace currently.”

The SS24 collection is now available for wholesale appointments and consists of 80 pieces, with dresses at £26-£52, skirts at £30-£34, tops and blouses at £15-£26 and trousers at £24-£36.

Nobody's Child was the first clothing brand to go live on M&S.com in 2020 as part of the Brands at M&S drive and has seen revenues quadruple, via its own channels and third-pay channels, since the M&S investment two years ago.

While it remains an independent brand, its alliance with M&S offered it exposure to over 30 million of the retail giant's customers as well as providing funds for expansion.

Known for its floral print dresses, over the past two years Nobody's Child has evolved into a more rounded lifestyle offer including the launch of new categories, such as separates, tailoring, denim and jersey.

Most recently the brand launched an elevated boutique collection and bridal capsule which will continue to be a mainstay within seasonal collections. It has also collaborated with broadcaster Fearne Cotton's Happy Place initiative to launch the Nobody’s Child x Happy Place collection, which is currently in its fourth season