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Next opens new store at Icon Outlet at The O2

Tom Shearsmith
14 December 2020

Icon Outlet at The O2 has announced British multinational brand Next is the latest retailer to join its offering, joining over 60 other brands including Lacoste, Hugo Boss and Tommy Hilfiger.

Next officially open its new 4,700 sq ft store on the Icon Outlet's lower level, stocking Lipsy, as well as the group’s apparel and footwear lines, homeware and beauty products.

A spokesperson on behalf of Next commented: “We are very pleased to have opened our latest space at Icon Outlet alongside its impressive existing fashion and lifestyle offering. Next continues to make strides in both the British and international retail markets, and this latest store marks a new focus for us post lockdown. We are looking forward to welcoming the public to a space that embraces the Next brand.”

Next at The O2 Outlet

Marion Dillon, Leasing Director for Icon Outlet, added: “Next is a highly relevant addition for our strong family customer base, alongside the best of British and international brands. The new store is one of the largest spaces within Icon Outlet and the Next Group and their wider portfolio of brands will significantly enhance our family fashion and homeware offering at Icon Outlet.”

The opening of Next follows Icon Outlet welcoming Lacoste to the centre earlier this month, following the reopening of its doors post national lockdown. Icon Outlet has recently extended its trading hours by 80% as retailers open earlier each day.

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