New Balance to open at ICON Outlet at The O2

American footwear and performance apparel brand New Balance is to open a 2,700 sq ft store on the lower level of the ICON Outlet at The O2 this month.

The announcement follows in the wake of new openings at the ICON Outlet for sportswear giants Nike and adidas.

Speaking on behalf of ICON Outlet developers AEG and Crosstree Real Estate, leasing director Marion Dillon, said: “Activewear is a trend-led category that attracts high volumes of diverse consumers, so we are pleased to announce New Balance is joining our line-up alongside top sportswear brands Nike, adidas and Asics.”

Renowned for its blend of function and fashion, specifically its trainers in which performance technology meets style, the New Balance store will stock its full range of footwear for training, walking, hiking and working, as well as shirts, jackets, hoodies, sweatshirts and sweatpants for both men and women.