Shoppers on luxury fashion site NET-A-PORTER can now shop for clothing based on its environmental credentials following the launch of its new NET SUSTAIN edit.
The edit highlights and celebrates the brands sold on the site that meet the business’ criteria for sustainability, offering customers a way to identify those brands and products more easily.
Launching with 26 brands and comprising 500 products, every item within NET SUSTAIN meets one or more of five key attributes ranging from: considered materials and processes to reducing waste in their supply chain; taking into account human, animal and environmental welfare; and aligning with internationally recognised best practices in the fashion and beauty industries.
Products and brands featured in NET SUSTAIN will be displayed in a dedicated section of the site and will be badged so that customers can easily identify them.
Brands featured include exclusive capsules from Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn, alongside seasonal and core styles from the likes of Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.
Initially the selection will focus on fashion with new drops added throughout the season but beauty will be added in future.
“This is an important milestone in our sustainability journey at NET-A-PORTER. We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site.
“Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice,” said Elizabeth von der Goltz, Global Buying Director, NET-A-PORTER.
NET SUSTAIN Product Attributes
Considered Materials are cultivated in a way that takes into account the welfare of people, animals and the environment.
Some of the standards and certifications considered under this attribute include Global Organic Textiles Standard, Organic Content Standard, Cotton Made in Africa, Better Cotton Initiative, Responsible Wool Standard, Responsible Down Standard and a number of others. YOOX NET-A-PORTER GROUP joined the international Fur Free Retailer Program, supported by the Fur Free Alliance (FFA) in 2016.
Considered Processes minimize environmental impacts and ensure the health of worker and wearer.
Some of the standards and certifications considered under this attribute include Bluesign, Oekotex, Nordic Swan, EU Ecolabel, Leather Working Group, and more.
This attribute celebrates products made using regenerated or reused materials and the brands designing with circularity in mind.
Some of the standards and certifications considered under this attribute include the Global Recycle Standard, Recycled Claim Standard, Cradle to Cradle, and a number of others.
Locally Made highlights the brands whose purpose and products are intimately connected to its provenance and people.
We only include brands that manufacture at least 50% of their product in their own community or country.
CRAFT AND COMMUNITY
Craft & Community lie at the heart of luxury, so we celebrate products that showcase unique artisan skills and brands that adhere to fair trade principles and invest in communities.
Some of the standards and certifications considered under this attribute include Fairtrade, Fair for Life, The World Fair Trade Organisation, and Fair Trade Certified.