N Brown launches new system to slash return rates

N Brown Group, the owner of JD Williams, Simply Be and Jacamo, has launched a new Product Information Management (PIM) system to improve customer experience and cut return rates.

It forms part of the company’s "key transformational priorities", giving more informative product descriptions across display pages - including more precise information on sizing, fit and fabric.

The system follows the recent launches of new mobile-first websites for Simply Be and Jacamo, which are benefitting customers with faster site speeds and a more seamless digital customer experience.

Steve Johnson, Group CEO at N Brown, said: "We’re pleased to deliver another important milestone in the group’s digital transformation journey. 2024 will be about further improving the customer experience and positioning N Brown for future growth, benefitting from our new technology enhancements creating a flexible, responsive, and ergonomic platform."

Nuno Miller, COO at N Brown, added: "N Brown’s new technology and data systems have a strong focus on the customer journey - from landing on the website to product delivery.

"Having a single place to collect, manage and enrich product data, will not only provide a better experience for N Brown customers, but will also create a more efficient process for colleagues."

The PIM system is now live on Simply Be and will be rolled out to JD Williams and Jacamo later this year.