Musto signs global licence with Land Rover for apparel

Outdoor performance clothing brand Musto has agreed a new five-year global licence deal with Land Rover to produce and sell a range of apparel, footwear and luggage – launching for AW20.

The collection will be available through Musto’s wholesale partners and distributors, as well as online globally, and is based on a close collaboration between the two British brands on product development.

The new product range was revealed at ISPO in Munich this week, the world’s leading trade fair for outdoor apparel and equipment, alongside an all new Land Rover Defender.

Musto Executive Chairman, Paul Stoneham, said: “Combining Musto’s design and technology in performance clothing with that of Land Rover’s innovation promises to deliver a leading product range within the adventure sector, suitable for the modern-day explorer.”

The five-year deal is an extension of the 24-piece "Above and Beyond" collection Musto produced with Land Rover, which launched alongside the new Land Rover Defender at the Frankfurt Motor Show in September 2019.

Joe Sinclair, director of branded goods and licencing at Land Rover, commented: “This extension of the partnership between Musto and Land Rover further strengthens the relationship between our two iconic British brands.

“The new deal will see us collaborate for a further five years to continue creating the most advanced, technical and capable performance apparel collection, complementing our already successful Above and Beyond collaboration.”

Innovations in the range include the Land Rover Gore-Tex Parka which has three-layer Gore-Tex fabric and provides unparalleled waterproof, windproof and breathable capabilities.