M&S signs Puma and Reebok to bolster third-party offering

Marks and Spencer has today announced that it will introduce a range of products from Puma and Reebok to The Sports Edit platform on M&S.com to strengthen its third-party offering.
M&S.com is now home to five out of the top ten global sportswear brands: adidas, Puma, Columbia, ASICS and Reebok as well as Sweaty Betty and Girlfriend Collective.

Sportswear giants Puma and Reebok will be initiated into the group available on the platform, as the retailer continues to bolster its sportswear offer as part of its ‘Brands at M&S’ strategy. The brands at M&S platform has now grown to over 90 third-party brands.

More than 140 products from the two sportswear brands will be added to M&S.com throughout February and March, including a range of performance and lifestyle apparel and footwear.

The launch coincides with M&S and The Sports Edit celebrating its first year of partnership– with sportswear searches growing by +110% in the period.

The sportswear market was estimated to be worth over £15.3 billion in the UK in 2022, accounting for approximately 26% of total spend on apparel. It is expected to continue to grow by 16.3% between 2022 and 2027.

Nishi Mahajan, Director of Third-Party Brands at M&S, said: "Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category. Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range. We’re growing at pace – and there is more to come this year."

Nick Paulson-Ellis, Founder and CEO of The Sports Edit, added: "Our carefully curated edit of sportswear partners on The Sports Edit platform on M&S.com now includes five out of the top ten global sportswear brands, with more to follow later in the year – and we’re still only one year in."