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M&S launches sustainability-focused innovation challenge

Camilla Rydzek
09 June 2022

M&S has launched its first sustainability-focused innovation challenge, with the retailer looking to work with tech-focused partners as it aims to achieve its net zero by 2040 goal.

The retailer is looking for ideas and technologies that tackle two problems - encouraging more sustainable behaviours amongst its customers, or solutions that will create efficiencies in its agricultural supply chains.

The top solution for each problem will be chosen for a proof of concept and trial across M&S.

For the first problem M&S is looking for a technological innovations that can drive better engagement with customers and help them make more sustainable choices, as it recognises customer's aspiration to reduce their own environmental impact.

For the second problem M&S is looking for innovative solutions that offer end-to-end process efficiency whilst promoting sustainability across the full agricultural supply chain.

Stuart Ramage, Head of Ignite programme at M&S said: “Calling all start-ups, we’re on the hunt for your latest innovation or technology, which will help us reduce our impact on tomorrow’s world. In return, we can turn an idea into reality and offer a trial backed by the scale of M&S as a global retailer, with support from our dedicated Ignite innovation team along the way. We’re really excited to hear all of your ideas as we continue to drive a culture of innovation across M&S.”

Mike Tattersall, MD of Innovation and CCO, True, said: “Our four-year partnership with the M&S Ignite team continues to go from strength to strength as we launch these two new challenges. I'm incredibly proud that True has the reach and network to drive real, positive change across one of the nation’s most cherished retailers and improve its overall environmental impact through these innovation challenges.”

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