MR PORTER launches on-site streetwear marketplace, Super Mart
MR PORTER has launched Super Mart, a standalone on-site marketplace showcasing a curated selection of T-shirts, collectables and streetwear.
Launching today, Super Mart presents 29 brands, 12 of which are new to the luxury menswear site. The offer includes more than 330 products across ready-to-wear, accessories, lifestyle and gifting; 204 of the pieces are exclusive to MR PORTER.
Highlights within the Super Mart collection include 54 exclusive pieces from Undercover MADSTORE, featuring limited-edition Medicom novelties and MADSTORE merchandise, which will be available to purchase for the first time outside the brand’s iconic Japan pop-up.
The collection also features a curation of collector Tom Hunt’s 25 most covetable one-of-a-kind, original band T-shirts from his highly regarded Burned Out archive. These unique, individually sourced T-shirts have been selected for their musical and cultural significance, are available in one size and can only be purchased by MR PORTER customers in the UK and Middle East.
MR PORTER buying director Sam Kershaw said: “We are excited to launch Super Mart, a first-of-its-kind project – it’s been fantastic for us to work on a large multi-brand collection that champions diverse contemporary product from both established and cult brands; many of which have loyal fan bases but not been available on a global scale before.
"From our curation and exclusive collaborations to our wide-ranging editorial content, MR PORTER has always been a place for discovery and Super Mart celebrates this by giving global access to rare and unique collectables. This launch is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community.”
New brands featured on Super Mart are Better Gift Shop, Burned Out, Friends with Animals, General Admission, Good Morning Tapes,Hatton Labs, Hype Rugs, Jam Home Made, Midwest Kids, Mr Maria and Polite Wor.
Additional brands are Acne Studios, Aries, BE@RBRICK, Beams Plus, Billionaire Boys Club, Blue Blue Japan, COMETEES, Endless Joy, Gallery Dept., Iggy, Martine Ali, Neighborhood, Neo Legend, PasadenaLeisure Club, PARADISE, Pop Trading Company and Undercover.