MR PORTER launches ‘Bright Future’ campaign celebrating luxury jewellery and watches
Luxury online menswear style destination MR PORTER has today launched a new campaign called ‘Bright Future’ which “highlights a fresh and modern approach to jewellery and watches”.
Embracing the new menswear trend of self-expression through bright colours, metals and gemstones, the campaign features 153 products across 28 global brands, with jewellery including necklaces, pendants, bracelets, cuffs and rings from brands including EÉRA, Foundrae, Jacquie Aiche and SHAY.
A selection of bejewelled timepieces come from the likes of Piaget, Roger Dubuis and Cartier, while Milanese watch brand UNIMATIC launches three exclusive time pieces with new automatic movement, a striking black watch face, and contrasting graphic white hands, with wrist straps in ochre, peppermint and shocking pink.
Acclaimed Los Angeles-based jewellery brand Sydney Evan, known for beaded necklaces and bracelets using motifs such as gold smiley faced pendants that adorn the wrist and neck, also makes its debut on MR PORTER.
Maxim de Turckheim, Senior Buyer Fine Jewellery & Watches at MR PORTER, said: “Men’s fine jewellery is having a moment right now – or what I would call a renaissance – as a form of self-expression and exploration.
“All you need to do is look at the gentlemen who graced the red carpet at the Met Gala to notice little pieces of sunshine beaming from ears, necks, wrists and fingers. What is exciting is how men are being bold with their fine jewellery choices – embracing colours, chunky short necklaces, statement earrings, oversized rings and summery anklets.
“There is something for everyone to play around with. This campaign further cements MR PORTER as the space of discovery and inspiration for men.”
Fine Jewellery can also be found from Carolina Bucci, Suzanne Kalan, Yvonne Léon, Mateo, Messika, Lauren Rubinski and Spinelli Kilcollin, while other luxury watch brands include Baume & Mercier, Bell & Ross, KOLOURS, La Californienne and Gerald Charles.