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MR PORTER celebrates first anniversary of Health In Mind campaign

Tom Shearsmith
05 October 2020

MR PORTER, online marketplace for men’s style, has begun a week-long celebration of the MR PORTER Health In Mind campaign.

MR PORTER Health In Mind aims to help men lead happier and healthier lives, by providing informative, inspiring and empowering content across MR PORTER’s editorial and social platforms, while raising funds with exclusive product capsules and events that support male mental health charity Movember.

MR PORTER has curated a selection of more than 140 products from more than 80 brands including Tom Ford and Nike, alongside existing MR PORTER Health In Mind exclusives such as Rapha + MR PORTER Health In Mind cycling jerseys and The MR PORTER’s Guide To A Better Day book.

Profits from the sale of these items from 5-10 October will be donated to the MR PORTER Health In Mind Fund, with each product coloured green – Health In Mind’s signature colour.

To celebrate the funds' first anniversary, from Monday 5 October and culminating on World Mental Health Day on Saturday 10 October, MR PORTER will also activate #TIMEwithHIM, a campaign developed to spotlight the fundamental importance of mental health and celebrate the power of friendship.

MR PORTER Health in Mind

MR PORTER’s The Journal will play host to several leading stories and online discussions including:

  • The Heroes Of The Pandemic: a portfolio of scientists, doctors, and paramedics from across the world talk candidly about the most challenging period of their careers.
  • Our Friendship: Menswear insider Josh Peskowitz and stylist Eugene Tong discuss their long friendship and careers in menswear
  • 33 Ways To Be A Better Friend: expert tips on how to spot the signs a friend is struggling, how to listen, how to get a friend to open up.
  • An exclusive essay from award-winning author Mr Andrew O’Hagan on male friendship.

Fiona Firth, Managing Director at MR PORTER, said: “Over the past few months, 81% of MR PORTER customers have been focusing on mindfulness and well-being – and with the launch of MR PORTER Health In Mind this time last year, I can’t think of a more pertinent time or moment for us to continue our mission in raising both awareness and funds for men’s mental health across our platform and to our global audience.

"We’re thrilled by the work we’ve committed to thus far, with recent launches of Rapha + MR PORTER Health In Mind, and we’re excited to be carrying the conversation further with #TIMEwithHIM around World Mental Health Day on 10 October.”

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