Monsoon says more than 50% of SS20 collection will be sustainable
Monsoon has revealed that 50% of its SS20 collection will be sustainable and it will also be producing a 90% sustainable beachwear collection for the season.
The information has been revealed in a sustainability report released by the fashion and accessories retailer released today.
Its report also reveals:
- 30% of all Monsoon cotton currently uses is organic – this will increase to over 70% for SS20
- Over 50% of Monsoon’s denim is made using sustainable materials
- For SS20 65% of Monsoon Children beach products will be sustainable
- 70% of all Monsoon’s Jersey pieces will be sustainable
- 50% of polyester used in Monsoon's knitwear is recycled
- Over 60% of the viscose Monsoon uses will increase to 65% for SS20
The retailer has also made a long-term pledge to say that 90% of its clothing will be sustainable by 2023.
Caroline Jackson, Head of Design at Monsoon said: "Ethical production has always been at the heart of Monsoon and, as we move forward, we want the sustainability of our products to become an integral part of our brand DNA.
"We are currently driving an internal revolution to implement impactful changes. We are delighted to confirm that over 50% of our SS20 range will be sustainable. We are also incredibly excited to be launching a 90% ethically sourced beach and denim collection next year. Looking ahead to AW20, we will be using sustainable sequins and trims on our products and focusing on how we can improve all parts of the design and production process.
"We are proud of the progress we have made so far. By 2023, we want to become the figurehead for sustainability within the UK high street and we are very much looking forward to achieving that goal."
Monsoon's heritage lies craft-based production. Its first ever collection was made in Indian villages using hand-loomed cotton fabrics, organic vegetable dyes and artisanal block-printing techniques. As Monsoon transformed into a global brand, it said that environmental concerns and commitments to ethical trading remained important and at the forefront of its decisions.
In SS19, Monsoon launched S.E.W, a 100% sustainable range, created using sustainable fabric alternatives, including responsibly sourced organic cotton and LENZING™ ECOVERO™, a planet-friendly alternative to viscose, and denim with a reduced environmental impact.
It also encourages customers to donate unwanted clothes with the incentive of money off for their next purchase. Unwanted Monsoon items are accepted in any Monsoon stores in exchange for an exclusive £10 gift voucher to spend on new purchases of £50 and more. The donated clothes are given to charity or recycled, with all profits going towards Newlife, a charity dedicated to changing the lives of disabled and terminally ill children across the UK.