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Moncler to ban animal fur from AW23

Sophie Smith
25 January 2022

Moncler has announced it will remove animal fur obtained from animals specially bred or captured in the wild from all its collections after AW23.

The Italian fashion brand hopes this commitment will highlight its responsible business practices and build on the brand’s long-term engagement with Italian animal rights organisation LAV as a representative of the Fur Free Alliance.

More than 1,500 brands worldwide have renounced fur fashion and joined the international Fur Free Retailer initiative.

Fur Free Retailer connects fur-free companies to consumers seeking ethical goods. Its online list provides consumers with information about a retailer’s fur policy and aims to encourage companies to go fur-free.

Moncler joins the growing international list of brands who have committed to exclude real fur from their collections including Armani, Gucci, Prada and Yoox Net-a-Porter.

Simone Pavesi, LAV Manager for the Animal Free Fashion Area, said: “LAV applauds Moncler for the responsible decision to permanently discontinue animal furs from its collections. Our commitment to Moncler and all fashion companies continues towards new goals for an increasingly sustainable fashion and for the protection of animals.”

Claire Bass, Executive Director of Humane Society International UK, said: “We are thrilled that Moncler will stop sourcing new fur this year as part of a constructive engagement with Italian animal protection group LAV.  As another major brand makes the sustainable and compassionate decision to end all involvement in this cruel trade, we urge the UK government to reflect public and corporate opinion, and bring forward legislation to ban the sale and import of fur.

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