Moda pushes SS21 show dates back in response to COVID-19

Moda
Moda February 2020

Fashion trade show Moda has announced its SS21 edition will now take place from 6-8 September, 2020, at The NEC in Birmingham, not on 2-4 August as previously planned, following feedback from current customers amid the coronavirus crisis.

This move reflects show organiser Hyve Group’s commitment to creating a unified portfolio of UK trade shows, as Moda will now take place alongside leading retail trade show Autumn Fair.

Moda event director, Adam Gough, says: “After carefully monitoring the situation, and listening to our customers, we have decided to move the SS21 edition of Moda back to September. This decision reflects our commitment to continuing the growth of one of the UK’s longest-standing and best-loved fashion trade shows and it is our hope that both exhibitors and visitors will support this decision.

“Like many of you, the Moda team are working from spaces that look a little different – from home offices to shared dining tables. However, we want you to know that our inboxes remain open, and our phones are switched on as we continue to work remotely.”

As part of Hyve Group’s UK-wide initiative, Moda will also be running the #InspiredByKindness campaign. The project, which encourages people to share positive stories and acts of kindness, is designed to keep Moda’s community-feel alive during this difficult time.

Moda will be offering its platforms to both brands and retailers, in a bid to support their businesses and share the inspirational work and acts of kindness that have emerged from the current situation.

The coronavlrus has also led to SS21 Men’s Fashion Weeks across Europe being cancelled or postponed.