The next edition of the Moda fashion trade show, which had been re-scheduled to later dates of 6-8 September, 2020, at the usual NEC Birmingham venue, has now been cancelled due to the coronavirus pandemic.
The news follows feedback from both exhibitors and visitors. Show organisers, Hyve Group, are now concentrating on next season’s show – set for 7-9 February 2021 for the AW21 collections – which will be co-hosted with Hyve’s leading retail show, Spring Fair.
Also now no longer taking place in 2020 are Hyve’s Autumn Fair and Jewellery Watch & Fashion fairs.
The latest reversals come a week after Hyve’s cancellations of the Pure London, Pure Origin, Scoop and Jacket Required 2020 shows.
Hyve Group has also announced the launch of a brand-new, virtual forum exclusively for its fashion community. Named “Fashion Together”, the digital forum is designed to unite the fashion industry and bring essential insights to audiences.
Recognising the importance of connecting people as a crucial part of what the shows provide, Fashion Together will provide an exclusive seminar programme and practical advice designed to educate and inform delegates. That will take place from 1 – 2 September, 2020, and is open to fashion brands and buyers.
Hyve Fashion portfolio director, Martin Arnold, said: “After monitoring the situation we have decided that Moda will not take place for its spring/summer edition this year. We have carefully considered hosting Moda later this year, but after speaking with our customers we feel that this would not provide the experience that they have come to expect.
“However, we are excited to connect with our industry at Fashion Together and look forward to welcoming everyone to Moda in February 2021.”
Sam Hunt, regular Moda exhibitor and owner of Hunted Brands, which represents ROKA, UNISA and Mou Mou, commented: “Of course we are disappointed that Moda will not be going ahead in September due to the pandemic, as this is the biggest UK show for us.
“However, we fully support the decision to cancel this edition based on the feedback of a number of buyers who feel that September is just a bit too early for a large-scale event. Many of our Irish buyers in particular are nervous about international travel, so soon after restrictions have eased. We now look forward to the AW21 edition and are excited that this is now co-locating with Spring Fair which will open more business opportunities.”