Missguided opens new store in Vietnam
Alice Ierace
17 May 2019
Online fashion retailer Missguided has just opened its first ever store in Vietnam as part of the company's plan to expand internationally.The new store is located at the Saigon Centre mall in Ho Chi Minh City. Its opening the closure of the brand's flagship in Westfield Stratford City at the end of February.
Last January, Missguided saws its losses soar to £46m in its latest set of accounts following a series of costly investment errors.
While sales grew from £205m to £216m in the year to 1 April, its losses spiralled to £46m from £1.6m in the prior year as the business admitted it had “prematurely” diluted the influence of founder Nitin Passi, who stood back from the business to enable new recruits to have more control.
