Matchesfashion.com takes the wraps off new destination, 5 Carlos Place
Luxury multichannel retailer Matchesfashion.com has today opened the doors of its latest destination on the heart of London's Mayfair, at 5 Carlos Place.
The five-storey townhouse, which has been restored and renovated by renowned architectural practice P Joseph, combines a totally new retail experience, cultural and lifestyle event programme and creative broadcasting hub in one physical permanent residence.
A year-round calendar of events will be hosted in the space which customers can attend in person or via a new dedicated hub on the Matchesfashion.com website called What’s On.
The space is completely flexible and can be re-imagined for each installation or event. It comprises two floors of retail space, including a courtyard garden, two floors of private shopping suites, an attic featuring an open kitchen with chef’s table, and a broadcasting hub which will amplify events globally.
Technology focuses on community and convenience and will be used to connect customers around the world with 5 Carlos Place through live streaming, podcasts and access to the schedule. On site What’s On offers the opportunity to RSVP to events and will feature all content generated around the events.
Customers wishing to have a private shopping consultation can use mobile technology to enable them to access the full product range, which can all be delivered to 5 Carlos Place within 90 minutes.
Matchesfashion.com CEO Ulric Jerome said: “Our mission is to create the most personal luxury shopping experience in the world, so we wanted an environment where we could initiate conversations with our customers and create a global sense of community enabled through the power of technology.
"Our vision of retail offers inclusive events that customers can sign up to attend or watch through live-streaming and discover content generated to inspire them. The events at 5 Carlos Place cover all elements of luxury and culture. It’s exciting that this space will be used to create experiences that will resonate with all our customers, wherever they are globally.”
Highlights from the event schedule include photographer Mario Sorrenti signing copies of Kate – private and unseen images of Kate Moss; a unique installation and exclusive collection from Prada; an acoustic gig by Theresa Wayman from Warpaint; a supper club with Australian chef Skye Gyngell; an exclusive first look at 20th Century furniture auction pieces from Phillips Auction House; and a special collaboration from Grace Wales Bonner combining music, movement and art.
The Prada collection and is the inaugural installation at 5 Carlos Place and includes an 80-piece womenswear and 30-piece menswear capsule, which is an extension of the Italian house's AW18 collection, displayed with an installation created by Robert Storey of Storey Studio. It launches today and runs for 10 days.
“I loved the AW18 Prada collection and knew I wanted to work with the brand to produce an exclusive collection – taking all the best elements, that we know will resonate well with our customer. From the tulle layered dresses and tweed coats and two-pieces to the fluorescent neon bags and shoes, there is something for everyone,” said fashion and buying director Natalie Kingham.