Marks & Spencer introduces 'Sparks Super Saturday' to reward 5,000 customers

5,000 Marks & Spencer customers in the UK and ROI will get their shopping for free this Saturday, 19 August, as part of its new ‘Sparks Super Saturday’ scheme. 

This requires customers to use their Sparks card when shopping in-store or online at Marks & Spencer this Saturday to be in with a chance of winning their shopping for free.

Customers shopping in-store will find out straight away, whilst those shopping online will be notified via email.

The "first-of-its-kind" initiative represents a supersized version of the retailer's Sparks giveaway, which sees members win their shopping for free each week.

Since relaunching in 2020, the customer reward scheme has grown to 17 million members. It has also given away £3.5 million in free shopping, including a free shop worth nearly £3,500.

Kirsty Ward, Director of M&S Connect, said: "Since relaunching Sparks as a Digital First loyalty scheme, we’ve doubled the number of Sparks members – rewarding them with personalised offers, special treats and thank yous.

"One of Sparks’ members most loved rewards is the opportunity to get their shopping for free so, for one day only, we’re supersizing it and giving 5,000 lucky customers the opportunity to get their shopping for free – simply by shopping and scanning their Sparks card in store or online."