Marks and Spencer launches two Christmas campaigns for 2021

Marks and Spencer is the latest retailer to unveil its Christmas campaign, launching has two Christmas adverts for 2021 - one for its festive food and one for its clothing.

With 50 days to go until Christmas Eve, the campaigns are launching as customers are already early planning for Christmas due to concerns about COVID-19 and supply chain problems, with nearly half of them expecting to have finished their Christmas gift shopping by the end of November.

The recent M&S Family Matters report shows that 39% of families in the UK plan to do more to mark Christmas than they did before COVID-19 began, whilst 68% of people plan on getting together for a big family Christmas.

Starting today, UK customers social feeds will be dominated by M&S content and several TV breaks, including Good Morning Britain, This Morning and Emmerdale, which will feature both the adverts.

The clothing campaign created by ODD, shot by Autumn de Wilde and starring Madisyn Ritland, brings to life a whimsical musical world with the star of the ad dancing through the iconic moments of Christmas – from shopping for presents to having fun in family PJs.

Within TV advertising, video on demand will continue to be key, with the company becoming the first UK retailer to use ‘Flowcode’ – an innovation which allows a QR code to be seamlessly worked into the advert.

Anna Braithwaite, M&S Clothing & Home Director said: “Our Clothing & Home products help make the season anything but ordinary – from fun family PJs for cosy nights in, to the chic velvet suit for the much anticipated party season, to the best beautiful decorations for the Christmas tree. Our campaign, which we’ll be sharing across all customer channels, celebrates the joy of the season and showcases the one stop shop M&S is for everything you need to make it special.”