Marc Cain transcends the digital realm with Pocket Styler

Fusing the realms of gaming and fashion, Pocket Styler, the fashion styling app, has joined forces with Marc Cain, the German premium brand, in celebration of the designer’s 50th Anniversary this year.

Pocket Styler, which launched in June 2021, is one of the newest and fastest-growing mobile games produced and published by Nordcurrent. In July, the company invited forward-thinking fashion brands to pitch for the opportunity to create a virtual collection to be featured on the platform.

The game has attracted 19 million downloads globally and has 100,000 players spending a total of 10,000 hours on the app daily. It allows user to create and style their own avatars with daily themed challenges and the opportunity for users to vote on their outfits. Some 310 trillion-plus style combinations are available on the app with more than 10.5 million outfits submitted weekly and 10 million votes cast daily.

Now, the app's users will now be able to style their avatar using virtual pieces from the Marc Cain anniversary collection. Transcending the digital realm, all designs can be purchased in real life on the Marc Cain’s website and in store from 23 September.

In true Cain fashion, the collection is a tribute to his love of leopard print, and, of course, his knitwear expertise. The collection is made up of 50 pieces in total, including bags, shoes and scarves.

Victoria Trofimova, Co-founder & CEO of Nordcurrent, commented: "The lines between digital and physical fashion are blurring. Pocket Styler’s mission is to provide a platform for its players to experience high fashion, develop a sense of style, learn to make decisions, and make new friends.

"Introducing real fashion brands in Pocket Styler is a natural progression as the game evolves, and millions of players enthusiastically support it."

The app also recently partnered with London-based designer David Koma, which saw traffic to his website increase by 600% as a result of the collaboration.

Read 'TheIndustry.fashion LIVE! Pocket Styler on how to gain customer growth through gaming' here.