Mango reveals US store roll-out
Mango has revealed plans to open 15 new stores across the US in 2023, one year on from the opening of its US flagship in New York.
The move also comes on the back of strong online sales in the US with the new stores focused in particular in the west and the south of the country.
It will consolidate the Mango brand in the country with new store openings in cities it is not present in, such as Los Angeles, San Diego, Houston, Dallas, San Antonio, Atlanta, Glendale and McAllen, while strengthening its presence in states in which it is already present, such as Florida.
“The opening of over fifteen new Mango stores in 2023 represents a significant step forward for Mango to achieve its expansion targets in the United States, one of the key markets for the company in the coming years, and will allow us to strengthen our brand presence in the country,” said Mango Director of Expansion and Franchises Daniel López.
The planned store openings for this year include new Mango stores in the state of Texas, where the company will open stores in shopping malls such as The Shops at La Cantera (San Antonio), Galleria Dallas (Dallas), La Plaza Mall (McAllen), Memorial City Mall (Houston) and Baybrook Mall (Houston), among others.
Also significant is Mango’s arrival in the state of California, where the group plans to open new stores in the shopping malls Glendale Galleria (Glendale) and Fashion Valley (San Diego), in addition to four stores in the city of Los Angeles: Brea Mall, Victoria Gardens, Los Cerritos and Beverly Center, located in Beverly Hills.
All new stores will stock womenswear exclusively, except for the location in the state of Georgia, in the Perimeter Mall (Atlanta), which will have a selling space of 570m2 and will stock products from both the Woman and Man lines.
All the stores will feature the Mediterranean-inspired store concept, New Med, which conceives the Mango store as a Mediterranean home with different rooms in which warm tones and neutral colours predominate, combined with traditional, artisanal, sustainable and natural materials, such as ceramic, tuff, wood, marble, sparto grass and leather.
Mango began its expansion in the US last year and has a target of reaching a total of 40 stores in the country by 2024. It is aiming for the country to be one if its top five markets globally through a combination of the store rollout, online sales and marketplaces.
The starting place for the expansion was the opening last year of a 2,100 m2 store on New York’s Fifth Avenue. The brand has been present in the US since 2006. It strengthened its commitment to the North American market in late 2017 with the refurbishment of its SoHo store and with an agreement with Macy’s in 2019 to accelerate the firm’s online growth in the country. By the end of 2022 Mango had 10 stores in the US, where it also operates via its websiteMango.com and the websites of Nordstrom and Macy’s.
