Mango invests in Union Avatars to create hyper-realistic avatars

Mango is strengthening its commitment to technology and investing in Union Avatars, a digital identity platform for creating avatars in different styles.

Founded in 2023, Union Avatars helps companies and users "give form to the future of digital identity", by providing tools to create avatars in different styles on social media, virtual reality environments and gaming, while offering interoperability of identity among the different platforms.

The investment will see Mango offer financial support to the start-up through a convertible participation loan.

It represents the entry of Union Avatars to the Mango StartUp Studio, the company’s start-up accelerator programme. This is the fourth investment the initiative has made since its launch in 2022.

"The Start-Up Studio aims to promote innovation, detect new growth opportunities and participate in the development of new technologies or business models," the brand said.

As part of the programme, Union Avatars will receive mentoring and consultancy sessions from various Mango experts in areas such as market knowledge and technology applied to the business model.

It will also allow Mango to explore different pilot trials to create hyper-realistic avatars for use in different points of the company’s value chain.